A talented young student is on a mission to change the way we consume coffee cups. We were fortunate enough to join The World’s First Plantable Coffee Cup on its second week. The project had raised $3,000 of its $10,000 funding goal. We loved the idea and saw the genuine intention by the founder, Alex Henige.
Coming on board was exciting enough; imagine being part of such a bright idea which could transform our local landscapes. Disposable coffee cups are becoming a major environmental issue and this project wants to stop this cycle by creating a biodegradable coffee cup with embedded native seeds (starting in California).
So we came on board and sketched out the time line, drafted the pitch and defined the story angle.. 2 weeks later The Plantable Coffee Cup project has been featured by Inhabitat, Fast Company, Laughing Squid, CNET, Huffington Post, Food & Wine and many more.
A week after our start we got a fantastic email from Alex which I wanted to share with you:
“I never got a chance to thank you. I was very hesitant at first (first time dealing with marketing at this scale)… However, in the end you are a huge reason why this campaign got to where it is.” – Alex Henige, Founder of Reduce. Reuse. Grow.
We love working with projects that can make a difference in our lives.. this is one of them and very proud to see it funded and getting the immense press exposure it deserved!
Have an interesting project? Let us know!